Biz & Books review: ‘The Queering of Corporate America’ delivers | nnbusinessview.com

Biz & Books review: ‘The Queering of Corporate America’ delivers

Terri Schlichenmeyer

Special to the NNBV

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The book: “The Queering of Corporate America: How Big Business Went from LGBTQ Adversary to Ally”

The authors: Carlos A. Ball

The details: c. 2019, Beacon Press, 256 pages, $28.95 U.S.

Buy online: amzn.to/33Dhwil

Delivery for your company’s product isn’t what it used to be. No, you can unequivocally say it’s better. With the internet, great shipping partners, better routing and better internal handling, you get product out faster and more efficiently.

People sometimes resist, but change is good, and in the new book “The Queering of Corporate America” by Carlos A. Ball, you’ll see another benefit of moving forward.

In the days before Stonewall, not many places would accept advertisements for organizations that worked primarily with gay or lesbian customers. Many B2B companies were also reluctant to work with LGBT-friendly entities.

That was common because, in the beginning of business in America, corporations were often at least partially funded by the state in which they operated; in many cases, a corporation couldn’t be created without the assent of the state legislature.

“The Queering of Corporate America: How Big Business Went from LGBTQ Adversary to Ally”
Courtesy Beacon Press

By the latter 1960s, there was more leeway in forming a corporation, and legalities were looser but, writes Ball, businesses had to tackle racial discrimination before they considered issues of discrimination against LGBTQ people.

In the years post-Civil Rights Movement and following Stonewall, corporations continued to deny jobs to “homosexuals,” not recognizing that LGBTQ employees were quietly toiling in their offices and factories all along.

It was in the 1970s that activists and organized groups began to target corporations through boycotts and demands that they stop discriminating against gay and lesbian individuals.

Ball says that many corporations went from a stance of anti-gay rights to being allies in the space of a decade or so, in part because they recognized that it was good business.

Even so, the AIDS epidemic of the 1980s set things back some, as fearful workers put their employers in positions to re-visit discrimination in the workplace. This led to scrutiny over discrimination in the granting of benefits in the workplace, and domestic partnership laws.

By the beginning of this century, says Ball, most corporations finally realized that being a public advocate for LGBTQ rights made business sense. It is “reasonable,” he says, to believe that activism was one of the main catalysts.

Although it’s dry as the Sahara Desert, “The Queering of Corporate America” has interesting moments of small histories: imagine, for instance, spotting a stealthy protester holding a sign behind the news anchor on live TV; or watching, with modern eyes, early and very clumsy attempts to examine the life of a “homosexual.”

These are the nuggets worth looking for inside this quite-scholarly book. Without them, it may take a concerted effort to stay focused, since this history book doesn’t seem aimed at entertainment.

No, it’s really more of a thin, quick education: author Carlos A. Ball is an expert on LGBTQ rights, and his knowledge helps to make sense of a subject that turns out to be surprisingly complicated in many ways. 

If you’re looking for a covers-and-a-cuppa kind of book, this probably isn’t it; it’s got tidbits of surprise but it’s more erudite than not. If you need a thorough business history book, though, “The Queering of Corporate America” delivers.

Terri Schlichenmeyer is the reviewer behind “The Bookworm Sez,” a self-syndicated book review column published in more than 260 newspapers and magazines in the U.S., Canada and the Caribbean. She can be reached for feedback, ideas and links to reviews of books on a broad range topics at http://www.bookwormsez.com.


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