Deanna Ashby-Gescheider has been named marketing and sales director of Alpine Meadows Ski resort and Homewood Mountain Resort at Lake Tahoe.
She most recently owned Ashby Unlimited, a marketing agency. Earlier, she worked as executive director of marketing and communications at the Reno-Sparks Convention and Visitors Authority. Ashby-Gescheider also has worked for Silver Legacy Resort and Harrah’s.
The new owner of The Crossing at Tahoe Valley is Second Bay Holding Tahoe, LLC, based in Redwood City, Calif. The 46,041-square-foot center was originally constructed in 1973.