North Lake Tahoe Local Luminary Campaign honored
North Lake Tahoe’s Local Luminary Campaign earned a Visit California Poppy Award in the Best Content Marketing Initiative category at the biennial Poppy Awards & Industry Recognition Gala on, Feb. 15, at the City National Grove in Anaheim, Calif.
The Local Luminaries campaign showcased six North Lake Tahoe individuals in an original, six-episode video series that highlighted the lives and passions of the local community. The short-film documentaries and corresponding blog content featured local experts in alpine skiing, mountaineering, culinary arts, music, leadership and history.
Nevada’s Airbnb host community welcomed roughly 321,800 guest arrivals and earned a combined $53.5 million in supplemental income from Memorial Day weekend through Labor Day weekend. The top five city destinations for guests to Nevada were, in order: Las Vegas, Incline Village, Stateline, Reno and North Las Vegas.