North Lake Tahoe Local Luminary Campaign honored |

North Lake Tahoe Local Luminary Campaign honored

Andy Chapman (left), Cindy Gustafson (right) accept the award for the Local Luminary Campaign.
Courtesy The Abbi Agency

North Lake Tahoe’s Local Luminary Campaign earned a Visit California Poppy Award in the Best Content Marketing Initiative category at the biennial Poppy Awards & Industry Recognition Gala on, Feb. 15, at the City National Grove in Anaheim, Calif.

The Local Luminaries campaign showcased six North Lake Tahoe individuals in an original, six-episode video series that highlighted the lives and passions of the local community. The short-film documentaries and corresponding blog content featured local experts in alpine skiing, mountaineering, culinary arts, music, leadership and history.

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