Reno-Sparks visitation revenue increases 6.8 percent
RENO, Nev. — Taxable room revenues in the Reno-Sparks area grew by 6.8 percent in March compared to the same month of 2017, according to a report from the Reno Sparks Convention & Visitors Authority.
The increase came despite the fact total occupied rooms decreased 2.3 percent. The difference can be attributed to the fact the average room rates per night increased nearly $6 this year to $96.12.
Total taxable room revenues for the month were $29.8 million, up $1.9 million.
The report released April 27 by the RSCVA says occupied rooms for the month totaled 508,954. The overall occupancy rate in the Reno-Sparks market was 68.5 percent.
The survey counts available rooms times the number of days in the month for hotels, motels, 28-day rentals, RV parks, timeshares, vacation rentals and homeowner rentals.
Word of mouth has long been key to small business success, and online reviews provide a new, relevant channel to do so. That said, while more respondents say online reviews are more helpful than not, there is also awareness of the damage a negative write-up can have.