Reno’s Feast restaurant to change name after cease and desist case settled
RENO, Nev. — Feast, a Midtown Reno restaurant co-owned by mother-and-son team Esmeralda and Alex Long, will change its name this spring after reaching an agreement with Station Casinos LLC over the company’s federally trademarked rights of the same restaurant name.
According to previous reports, Feast received a cease and desist letter in 2016 from Station Casinos, LLC. It stated: “… We believe your unauthorized use of FEAST in connection with the same services Station Casinos offers under its federally registered mark constitutes unfair competition and trademark infringement under federal law.”
“We by no means were trying to copy a Las Vegas casino buffet, our restaurant is a place to come to sit and dine, not a place to stand in line and load up a plate,” Alex Long said in a 2016 statement.
Station Casinos is headquartered in Las Vegas and they own and operate more than a dozen hotels and casinos in southern Nevada. According to their website, their properties Red Rock Casino Resort Spa, Green Valley Ranch Resort Spa Casino, Palace Station Hotel & Casino, Sunset Station Hotel & Casino, Boulder Station Hotel & Casino, Texas Station Gambling Hall & Hotel, Santa Fe Station Hotel & Casino and Texas Station Gambling Hall & Hotel all house buffets called Feast Buffet within the establishments.
In Reno, now that the case has been settled, Feast will post a poll on its social media platforms asking for name change recommendations and ideas.
Staff will announce the new name this upcoming spring, officials said. For more information, visit http://www.feastreno.com or call 775-686-6969.
The $625,000 deal included a low-interest SBA 504 loan facilitated by Nevada State Development Corp., the state’s largest SBA 504 loan provider. City National Bank partnered in the financing package.